DUO
Public Relations

The Myer Centre

 
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The Myer Centre
PR & Events

The Myer Centre goes digital.

The Myer Centre Brisbane is a six level City Centre located in the heart of Brisbane's CBD on Queen Street Mall. The Myer Centre Brisbane is an iconic CBD retail destination, anchored by Myer, Target, Coles and Event Cinemas and includes more than 140 specialty stores.

Duo PR was initially engaged to manage the social media platforms and advertising strategy for The Myer Centre. Over a 12 month period, we were able to grow the Instagram page by 70%. Duo PR has since been engaged with influencer campaigns, photoshoot creative direction and management and event execution, with one digital campaign achieving 45% of the yearly acquisition target, within 2 weeks.

 
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